Operational Case Study
Service Business Audit Funnel
A model for service businesses that want higher-quality enquiries by offering a focused audit instead of a generic contact form.
Visual overview
Less reading, clearer decision.
These pages now keep the main message focused. Extra proof, systems, and examples are available through the navigation dropdowns.
Problem
Generic contact forms attract weak leads
Visitors do not understand the next step
Tracking does not show which pages create qualified enquiries
System Built
Audit-focused landing page
Clear qualification fields
WhatsApp and CRM routing
Thank-you and follow-up workflow
Conversion event tracking
Expected Impact
Better lead intent
Cleaner qualification
Faster next step
More useful campaign reporting
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